I don’t like marketing departments. It seems like they never stop trying to make their product better than what it really is, while staying technically accurate. What ever happened to having a great product, and just saying ‘we have the best product out there, and this is why:’. Not ‘you need this’ or ‘this unit is the brightest’, (when brightness actually has nothing to do with the product. So basically, throw the marketing aside, and look into it yourself.
I took this advice in looking into a new TV for myself. I found that marketing departments are getting away with promoting qualities in their TV’s that aren’t even desirable, such as contrast ratio. They want you to purchase their unit based on contrast, because it is the easiest thing to improve on, not because it actually means anything.
And as long as we’re on the topic of false-but technically-not-false advertising, I’d like to bring on my most major finding in my own investigations.
I have a 32″ Sony Wega. I’m looking into moving from this 4:3 aspect unit to a 16:9 aspect unit.
Here are the stats for my TV:
32-inch diagonal
4:3 aspect ratio
24 inches wide
18 inches tall
432 square inches
(also 163 pounds. That doesn’t have to do with anything, it’s just fun to point out how ludicrous moving it around is…)
Now, the HDTV signal from comcast is coming in at an aspect of 16:9. That means on my TV, it is displaying an image that measures 18 inches tall and is 32 inches wide. But my screen is only 24 inches wide. So the TV just cuts 4 inches off of each side and you miss out on that part of the signal. That signal you’re paying for. Well that won’t do…
So if I wanted to keep the same square area of screen, but in 16:9 so I don’t lose anything, I would have to do the following:
31.8-inch diagonal
27.7 inches wide
15.6 inches tall
432 square inches
So now that we’re viewing the HDTV signal from Comcast in 16:9, I can see the entire signal being sent to me. In the past, where my TV would have been cutting off the sides of the signal to show it in 4:3, it now shows the entire signal being sent in its native 16:9.
But wait! Something’s wrong here. Because this is 16:9, my “32 inch” 16:9 TV displays people in the movie 2.4 inches shorter!
In effect, a person on my 16:9 TV is the same size as on a “26 inch diagonal” 4:3 TV. I gained extra picture on the sides of the 16:9, but the actual size of what’s being displayed gets smaller on a 16:9 if you compare the 16:9 and 4:3 “32 inch diagonal” TV’s next to each other. This is because the TV’s are still being marketed by diagonal size, but have changed dimensions!
I want to keep the same image height I’m used to, but just get the extra inches on the sides that I’ve been missing. In order to replace my 32″ Sony and keep the same image size, but add the extra picture on the sides, I would have to look into a 16:9 TV with the following specs:
36.7 inch diagonal
32 inches wide
18 inches tall
576 square inches
Whoa! A “36.7 inch diagonal” TV? Yep, if I wan to keep the picture I am used to, but get the benefit of the extra picture on the sides, that’s what I’m looking at. And that’s what you should be looking at if you’re thinking of switching from a 4:3 TV to a 16:9.
So what if you don’t have a 32″ TV? Well, with the help of Excel, I found a shortcut for converting from 4:3 to 16:9, here it is:
It just so happens to work out that no matter what size diagonal your 4:3 TV is, if you take the inches diagonal of the 4:3 (32″, for example) and multiply it by 1.2238 (22.3837% or so), the number you get will be the size diagonally that you will need in your 16:9 so that you have the same screen height as your 4:3.
So why don’t the marketing/advertising departments show this information? Because there’s no way they want to have a “Compare with a 26-inch standard TV” sticker on their expensive “32-inch” 16:9 HDTV. They’d rather have to say ‘Hmm…the “32-inch” 16:9 TV isn’t that much more expensive than the “32-inch” standard TV, I’ll pay a few bucks more and get the 16:9″
But, as I’ve shown, you’re not getting more, you’re getting a TV that, while wider, gives you a picture about 13% smaller than you are used to.