Overclock your body
Posted by The Technocrat | Filed under Home & Auto
Now here's an interesting concept . This new carbonated cola contains all sorts of ingredients to increase thermogenesis in the body.
Thermogenesis, from Wikipedia:
Thermogenesis is the process of heat production. Non-shivering thermogenesis usually occurs in brown adipose tissue (brown fat) that is present in newborn and hibernating mammals and in human infants. It is a process where substances such as free fatty acids (derived from triacylglycerols) remove purine (ADP,GDP…) inhibition of thermogenin (uncouping protein-1) which causes an influx of H+ into the matrix of the mitochondria and bypasses the ATP synthase channel. This uncouples oxidative phosphorylation and the energy from the proton motive force is dissipated as heat rather than producing ATP from ADP.
Oh-kaay… So basically it's the process where fat->heat.
But does it work? Who knows, they don't sell it here yet. But for anyone around the hardware overclocking scene, you know that more energy = heat, so conceptually if you can drink something to raise your body temp a few degrees, that takes more energy, which expends fat at a faster rate, which, theoretically, should train your body to habitually burn fat faster than it should to maintain its temperature. Of course, this might also train your body to store more fat in anticipation of needing it later…which would give the opposite result when you went off the soda.
At least you don't have to worry about turning into a fireball when your heatsink falls off .
So is it healthy? Probably not. But if you're looking to speed up your metabolism without doing anything physical, maybe this is what you're looking for. On the other hand, maybe don't monkey with your body's internal functions, you could go also work out / stop eating junk instead. That works too.
April 25, 2006 at 2:45 am
worth noting is that they’re not targeting the geeks, but modern women. Look at Healthy Lifestyle ยป Testimonials. I think this is a company likely to get sued by someone in the future, either for causing some nasty disease or causing obesity.
April 25, 2006 at 7:07 am
Is that a vapochill in your pocket or are you just happy to see me?
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