A great idea != using the latest technology

Posted by The Technocrat | Filed under Geeky

McDonald's sundial billboardIt’s true that the forefront of research and progress usually uses the latest in technology, but McDonald’s is proving once again that a great idea doesn’t need to be complicated.

Essentially, this is a giant sundial outside of Wrigley Field, where a Golden-Arches-shaped shadow falls on suggested breakfast choices during the morning hours. Very cool, and probably the most ‘retro tech’ you can get!

I thought having a working Apple IIgs with a program copyrighted in 1979 was cool, being that the technology was 27 years old. McDonald’s is going back approximately 5500 years with their retro tech!

Now if only I can make some sort of astronomical calendar to figure out when the Cubs will win the World Series… that would be sweet. (“Next Year”, right?)

picture courtesy Crain’s Chicago Business

Comments (6) | July 13th, 2006

6 Responses to “A great idea != using the latest technology”

  1. John Says:
    July 13, 2006 at 4:36 pm

    McDonald’s could not possibly get any better! (Or worse for you =P)

  2. MC Says:
    July 14, 2006 at 12:15 pm

    I am just waiting for an intrepid culture jammer to come up with a clever way of subverting that sweet bit of innovative thinking.

  3. Kyle Korleski Says:
    July 15, 2006 at 1:44 am

    Great idea, but it still doesn’t make their food taste good.

  4. The Technocrat Says:
    July 15, 2006 at 7:07 am

    MC – hmm, like maybe doing the same idea at the beach, with SPF recommendations? :-)

    kyle – copy that

  5. Inez Faulkner Says:
    November 12, 2008 at 9:11 pm

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  6. Ingeborg Stapley Says:
    December 24, 2009 at 12:25 pm

    Hi, what anti spam tool do you use? Can I download it for free or..? I would really appreciate it if you could answer this question! Thanks!

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