What does Google see when it crawls your site?
What Adsense adverts will appear?
How can I get to the top of the Google results?
How can I target my Adsense adverts to my readers?

These are all common questions for website owners. Getting a site to the top of Google may not be an achieveable goal any more due to the large number of websites out there, but you can certainly give it a helping hand along the way.

Following these rules, you can help sites like Google “see” your content better and allow it to identify the critical “keywords” it uses to categorise your page. Not that this list is the “be all and end all” of SEO, but it will certainly help. Fine tuning the content on your site will also cause more relevant Adsense adverts to appear and banish the dreaded “public service ads” to the internet graveyard.

Frames
Try to avoid using frames for your site design. Google does see into frame based content but it will pay you dividends to use a CSS based layout.

Page Titles
Make sure your page titles, using the <TITLE> and </TITLE> tags contain keywords that you want Google to index.
example: “adsense and Search Engine Optimisation (SEO) advertising explained for idiots” rather than just “adsense for idiots”.

Filenames
Make your filenames contain your keywords.
example: “http://www.mydomain.com/adsense-and-adsense-advertising.html” rather than “http://www.mydomain.com/article3.html”

META tags
Make sure your page has the relevant <META description=” “> and <META keywords=” “> entries within the <HEAD></HEAD> portion of your code.
example: <META description=”how to make jam on toast – a users guide”> <META keywords=”jam, toast, bread, butter, user, guide”>

Keyword positioning
Have your keywords mentioned in the page title, the meta tags, the headings and the first paragraph in the body text.

Headings
Make use of the <H1> </H1> heading tags to emphasise your keywords within your content.
example: <H1>Toast Making Techniques</H1> <H2>Toast – an introduction</H2>

Anchor Text
Be careful to put the best words on your links. Internal and External ones.
example: “<a xhref=”http://www.mydomain.com/adsense.html” mce_href=”http://www.mydomain.com/adsense.html” >Adsense For Beginners</a>” rather than “<a xhref=”http://www.mydomain.com/adsense.html” mce_href=”http://www.mydomain.com/adsense.html” >go here</a>”

ALT Tags
Always specify the ALT tags for images.
example: <img xsrc=”http://www.mydomain.com/images/toast.jpg” mce_src=”http://www.mydomain.com/images/toast.jpg” ALT=”Jam and toast”>

REL tags
Add REL=”TAG” to important links containing your keywords. This will also allow sites like Technorati to index your pages too.
example: <a xhref=”http://www.mydomain.com/jam-on-toast.hml REL=”TAG”>Jam</a>

Bold
It does’nt hurt to make some of your keywords bold to attract the attention of the search engine robots.
example: Here is a <B>Bold Keyword!</B>

Google Section Targeting
Insert some hidden code that tells Google to concentrate on the content in between when working out Adsense adverts and keyword analysis.
Example: <!–google_ad_section_start–>In this text area, talk about your keywords.<!–google_ad_section_end–>

Don’t go mad!
Google is not stupid. It will recognise that your page has overloaded on keywords and other techniques, so keep it simple. Also, sites that use Google Adsense are reviewed by one of the humans at Google HQ – so don’t try to be clever and make your whole site one big clickable advert frenzy!

Incoming Links
The more incoming links you get to your site, the higher up Google it will go. No-one really knows how they work these things out but this is certainly proved to be true.

If you can add to this list, then please leave a comment.

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