eBay is rolling out a new feedback system. The trouble with buying on eBay has always been that sellers can hold your feedback hostage until you give them a good rating. eBay’s partnership with PayPal should make this automatic - PayPal sees you paid for the item, and you get positive feedback for paying for it. Instead, what mostly happens is that the seller will either not give feedback to you whatsoever, or they will demand you leave feedback first, so they can leave bad feedback in retribution if you do the same.
Feedback for buyers is important. For those who may want to sell someday, buying has been one way to establish a good reputation to the eBay community. When they’ve established themselves as reputable, they usually have no problems getting people to trust them as a seller.
This system is completely flawed. The idea of feedback is to attest to a seller’s quality of service and product. The buyer has already taken the first step of trust in paying for an item they don’t yet have, it should be their right to control the situation. Not surprisingly, it is quite difficult to build up enough feedback as a buyer so you’ll be trusted as a seller, and this may account for the dominant sellers on eBay who are able to hide frequent bad feedback either by the intimidation listed above or simply by drowning the bad feedback with a flood of positive feedback from small transactions.
eBay is hoping to address some of these issues with the introduction of a Detailed Seller Rating. It doesn’t fix the situation of sellers intimidating buyers into good feedback, but it does provide buyers with a way to leave more detailed feedback that might not be so unilaterally damaging as a whole to the seller.
From eBay:
We have made a number of significant changes to the current Feedback system, specifically to the Leave Feedback flow and Feedback Profile page, in order to increase transparency, improve a buyer’s ability to accurately rate a transaction, and enable our best sellers to differentiate from others.
Detailed Seller Ratings add a new dimension to eBay’s premier online reputation system, allowing buyers to rate transactions based on item description, communication, shipping time, and shipping & handling charges.
In addition to the current positive, negative or neutral comment, buyers rate the sellers on these specific transaction aspects based on a 1 to 5 scale, with 1 being the lowest and 5 being the highest rating. The average of all ratings is displayed on the seller’s Feedback Profile page.
Additionally, the transaction’s item title and price will be visible below the Feedback comment on the Feedback Profile page for 90 days after the Feedback comment is left.
New header: We changed the page name from Member Profile to Feedback Profile to more accurately describe the page’s function. An updated Header enables members to easily find the most important information about the member, while providing important links to Contact Member, Items for Sale, and the member’s Store.
Detailed Seller Ratings module: We added a new module that provides the average of each Detailed Sellers Rating left by buyers for the seller in the past 12 months. A seller must have at least 10 Detailed Seller Ratings to have an average displayed. In addition to the average, we display the total number of ratings left for each Detailed Seller Rating in the past 12 months.
New tab names and order: We changed the tab names to more accurately describe the underlying Feedback comments associated with the tab. We also changed the order of the tabs, placing the “Feedback as a Seller” tab first because data showed that the majority of people viewing the Feedback Profile page are looking for information on seller performance.
Item title and price: We added the item title and item price to the new Feedback Profile page, just below the Feedback comment and User ID. This information will remain available for 90 days
90-day separator: We added a separator within the Feedback Comments area to explain that items below the separator do not have the item title and item price since the Feedback comment is more than 90 days old.
The price listing is something I like, but most of it (except for the new feedback module) is just a page re-design.
In the end, I think it’s the right idea, but eBay still has a long way to go towards providing a fair and comfortable environment to buyers on the site. Whether or not they are interested in doing so may be a different matter, as sellers are the ones that eBay profits from. It seems that because of this, sellers may always have the upper hand in eBay transactions, which doesn’t seem fair.
I just can’t help but wonder how far it would go for them to make the tranactions a little more even for all parties. After all, sellers would be plenty happy to have a greater number of happy eBay buyers to sell their products to.